No matter the length or texture, all natural hair is beautiful. Now, if length retention is one of your goals for 2023, then you may want to think about adding chebe to your routine.
"Chebe is a shrub that grows in the mountain ranges of my country Chad," explains Salwa Petersen, founder of her eponymous beauty brand that's well-known for its signature Chébé Du Tchad Hair Cream. "Chadian women discovered millennia ago that the seeds have powerful hair strengthening properties."
Master Cosmetologist and Global Education Manager at Design Essentials Alicia Bailey also boasts about the ingredient's benefits for hair. "It helps to reduce split ends and breakage, keeps the hair moisturized and extremely soft, and provides easier detangling which in turn helps with length retention," she says.
Ready to learn more about the superstar ingredient? Read on to discover everything you need to know about Chebe.Check the Next Blog post