"By applying the paste to the hair and keeping the hair braided in plaits, it keeps the hair moisturized, and helps to retain length," says Bailey. This, in turn, also prevents damage and breakage, leading to healthier hair overall.
"Lots of women, especially Black women with textured hair, feel their hair is not growing," says Petersen. "Their hair grows, it just breaks faster than it grows."
Petersen's line in particular has taken chebe to the next level by extracting the best the ingredient has to offer and putting it into her products.
"The proprietary patented extract I made out of my chebe seeds allow us unprecedented access to all the active molecules of the seed, hence multiplying its powers and repairing hair inside out, as if it was new," she explains.